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Pay Per Click Fraud Talk about an increasing type of fraud online, PPC Fraud.

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Old 03-23-2007   #1 (permalink)
quinda
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Default Preventing Click Fraud

I've noticed a growing number of companies that sell scripts that will supposedly prevent click fraud, but are those scripts really necessary?

As a publisher, I reduce the risk of people 'click bombing' me by limiting ads to only appearing to specific countries, and preventing a user from seeing an ad again after they have clicked it once.

As an advertiser, I limit my daily budget strictly, so that if someone does fraudulently click my ads, the amount lost is low. I also carefully track the statistics of places I have purchased advertising from. So far, I've only had a few problems and they've been nipped in the bud quite quickly.

Does anyone else have any strategies / precautions they can recommend?
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Old 03-23-2007   #2 (permalink)
njoker555
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well i dont even use any ppc programs anymore, but why do they sell s cripts, well those ppc companies need to give out those scripts to their users for free to prevent frauds, makes more sense doesnt it?
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Old 04-15-2007   #3 (permalink)
neha123
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Dont use such scripts. Try logging tools which your hosting company provides or go for subscriptions. They are more effective than these scripts.
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Old 04-24-2007   #4 (permalink)
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These scrits are fine if they are from trusted source. They only track the users coming to your site nothing fishy they do.
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Old 04-26-2007   #5 (permalink)
IrDA
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Sometimes your competitors clickbomb you to get your account into trouble. Thats why it is wise idea to use AdLogger if you are adsense publisher. It will monitor the invalid clicks for you.
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Old 05-25-2007   #6 (permalink)
laker110
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I personally recommend you,Dont use such scripts .These scrits are just fine only if they are from trusted source.
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Old 06-05-2007   #7 (permalink)
peyton999
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I think these scripts are good for nothing if they are taken from any stranger source . I recommend you to avail these from a well known source only.
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