xiaochu

Hi all

I understand the SERPs is fluctuating right now? I have an interesting example of this...

My homepage seems to have droped away on some of the more competitive terms that I used to appear in Google for.

For example, for some keywords my homepage is now in a position at the bottom of page 1 (e.g. position 10 whereas before I would be in the top 2 or 3 positions) but for others I am nowhere to be seen. My competitors dont seem to have moved at all?!?!

Does Google not find my homepage relevant anymore? The SERP are fluctuating I understand - but is this a bad sign for my homepage? I find it strange that Google has picked my site alone (within the particular keywords) - as I said my competitors are unaffected?

Also - some of my internal pages are getting stronger on less competitive terms - a good sign for them?

I must admit I could do with the homepage being unaffected more than my internal pages climbing in Google.

****SPECIFIC EXAMPLE****

Further more I have found a really weird/interesting example to share with you.

On google.co.uk for the term "bespoke shirts" I was in position 11 and 12 at the top of page two (for my homepage and my mens-shirts page). Over the last few days these listings have vanished.

Instead at position 20, my FAQ page is now showing? Does this mean google thinks my FAQ page is more relevant to the term bespoke shirts than my content relevant homepage or specific men's shirts page???

Kind regards
xiaochu