When doing a search on the search engine google, do you purposely look at the sponsored search results, or do you look at the actual indexed page results?
That's a hard question to answer, cuz marketers look at everything out of habit
I would say that I look at the sponsored search results first, and if I can't find what I want from the first page it sends me to, I go back to the indexed pages.
I never look at the sponsored results.. because it shows up in my mind as an ad so i just look at indexed part.. and if i really cant find anything then i will resort that the sponsor part..
I look at the non sponsored and indexed sites first. They are ranked because of content and other set of criteria set by search engines. Sponsored sites are displayed because they paid their spots.