I recently visited a small country store in an area where everyone pretty much knows everyone else. The owner told me that she incurred a $100.00 chargeback because she allowed the card owner's son to use the card to make a purchase. The same person did that at another store not far away on the same day. The owner of the card refused the charge and there wasn't anything the owners could do because they allowed the purchases.
When you're selling online, how do you protect yourself from this type of thing?