thats a bullcrap thing, their are people that sit their clicking ads to get paid but then google slams the site with a click fraud statement, and refunds the cash to the advertiser. sometimes even without any proof that it was click fraud, even if it just seems like clickfraud.
this isnt the PPC designs idea, the same is true for CPM, people with proxys on auto refreshers, and running the sites through traffic exchanges and autosurfs....
advetisings a risk, no more than putting a billboard up and praying that someone actually pays attention to it.
most click fraud is easily caught, such as 1 ip noticed to be clicking many websites adsense in a set amount of time. or multiple clicks from same ip, or higher than average ctr... google and other ppc networks do a hella lot to defend the advertiser, its normally the publishers that get screwed. |