Here's some benefits:
More Leads: merchants receive a Google checkout badge and get Google driven promotions
More Conversions: streamlined checkout leads to increased conversions.
Lower Costs: free processing in 2007; if you pay for Ad Words your rates in 2008 go against how much you pay for Ad Words. For example: If you pay $5,000 a month for Ad Words and your processing fees for Google in 2008 are $3500 a month you only end up paying $1500 for Ad Words a month
It's a no brainer for anyone who sells online.
They also will work with any merchant regardless of their size.
P.S.
Fraud Protection: They also assume a tremendous amount of liability on behalf of the merchant. Almost 98%! |