I have had very few chargebacks after operating 20+ websites since 1998. I have found that most customers try to contact first, and chargeback later.
I always give difficult customers a lot of free digital products (hosting, eBooks, assistance etc.) that is related to what they purchased when they complain about something. This has not only satisfied a lot of customers where they do not seek a refund any longer, but also helps to increase sales.
As for chargebacks that are filed with no notification from customers, I just eat the costs and never bother fighting it. It's all tax deductable and not worth the hassle since I sell mostly digital goods. |