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chargebacks · 03-26-2007

Your best approach is to monitor click fraud. Some reports say it's 10% to 30% but in my experience, it's closer to 50% and more like 90% on the smaller PPC's. That's your best savings. Also, don't forget to track performance, by changing just a few things, you can dramatically change your overall cost.

03-26-2007	#2 (permalink)
chargebacks Administrator Join Date: Feb 2007 Posts: 238 Rep Power: 10	Your best approach is to monitor click fraud. Some reports say it's 10% to 30% but in my experience, it's closer to 50% and more like 90% on the smaller PPC's. That's your best savings. Also, don't forget to track performance, by changing just a few things, you can dramatically change your overall cost.